To promote a new coffee shop and attract new customers, I organized a free community event for dog lovers. The goal was to establish the venue as a dog-friendly destination by showing people exactly what the cafe's vibe is all about. We timed the event perfectly with International Dog Day. Guests were invited to enjoy specialty coffee, participate in a sponsor raffle, and receive a professional portrait session with their dogs.
My Role
Event Organizer & Manager: Created the program flow and coordinated the logistics.
Creative Director & Marketer: Designed the promotional materials and managed all local and digital advertising.
Host: Guided the customers and managed the flow of the event.
Content Creator: Photographed the portraits and edited all final visual assets.
